Glassbox
Barbershop
#google ads #meta ads #email marketing #strategy #graphic design
Chemical
Warehouse
#email marketing #strategy #brand kit #web design #web development
The Challenge
Client: Chemical Warehouse
Services: email marketing, brand kit, web design, web development
Chemical Warehouse approached us to revamp their online presence, starting with a brand kit and website redesign to create a stronger visual identity and improve user experience. Once the site was developed, we were tasked with building and implementing a bi-monthly email marketing strategy from scratch, as they had no dedicated email team or structured campaigns in place. This presented an opportunity to develop a high-impact strategy that would engage customers, drive sales, and establish long-term brand loyalty.
The Result
Klaviyo Email Marketing
Email Revenue
$732,819.49
Open
Rate
39.8%
Click
Rate
1.9%
Placed
Order Rate
0.18%
Average Cart Size
2.9
Through a data-driven Klaviyo email marketing strategy, we successfully generated $732,819.49 in revenue from campaigns, with an average cart size of 2.9 indicated that customers were purchasing multiple products per order, reinforcing the effectiveness of our messaging and promotions.
The revenue trend, illustrated in the graph, showcases steady growth, with peak performance observed between July and September, a period during which we refined targeting strategies and optimized email content. These results highlight the significant impact of implementing a structured, bi-monthly email marketing strategy for Chemical Warehouse, transforming their email channel into a highly profitable revenue stream.
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Our email campaigns reached 499,266 recipients, driving strong engagement with a 39.8% open rate, a 1.9% click rate (+155.7%), and a 0.18% placed order rate (+18.2%). The performance steadily improved over time, with noticeable spikes in open rates and engagement after refining subject lines, segmentation, and content strategy. These results highlight the effectiveness of a structured, data-driven approach in maximizing customer engagement and conversions.