Mother Erth, a sustainable handbag brand crafting unique pieces from recycled materials in the Philippines, had a powerful mission but needed to expand its reach. Their challenge was not just selling a product—it was about amplifying their story and connecting with conscious consumers who value ethical fashion. To bring their mission to the global stage, they needed a strategic paid marketing approach that would increase brand awareness, drive sales, and grow a loyal community of supporters. That’s where we came in.