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#google ads #meta ads #email marketing #strategy #graphic design
Glassbox
Barbershop
The Challenge
Client: Glassbox Barbershop
Services: google ads, meta ads, email marketing, strategy, graphic design
Glassbox Barbershop, a top-rated barbershop in Toronto, approached us with the goal of filling appointments across their five high-end locations while also driving enrollment in their seasonal educational programs. With a strong reputation already in place, the challenge was brand awareness and about strategically positioning their services to maximize bookings and program sign-ups. They were rated top barbershop in toronto for multiple years so now it is about getting that meessage out to the city. Thats where we came in.
The Result
Google Ads
Avg. Leads/
Month
60 leads
Monthly
Budget
$1,500
Avg.
Cost/ Lead
$25
Return(ROAS)
4x
Avg.
CTR
12%
We launched geo-targeted Google Ads to drive leads and fill Glassbox Barbershop’s locations during Q1, traditionally the slowest season for the industry. With a modest budget of $1,500/month, we generated an average of 60 leads per month at a cost of $25 per lead, achieving an impressive 12% CTR and an average CPC of $0.60. This strategy successfully ensured consistent bookings across all locations, proving the effectiveness of a targeted, high-ROI paid ad approach.
Meta Ads
Avg. Leads/
Month
40
Monthly
Budget
$1,500
Avg.
Cost/ Lead
$37.5
Return (ROAS)
6x
Avg.
CTR
3%
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We ran targeted Meta Ads to drive enrollment for Glassbox Academy’s seasonal education programs, successfully filling multiple sessions. With a $1,500/month budget, we generated an average of 40 leads per month at $37.50 per lead, achieving a 3% CTR and an $0.82 CPC. Our campaign effectively positioned their courses to aspiring barbers, ensuring maximum sign-ups season after season.
Klaviyo Email Marketing
In addition to running successful ad campaigns, we set up and optimized Klaviyo automations for Glassbox Academy, ensuring seamless engagement across the customer journey. This included a Welcome Flow to nurture new leads, an Abandoned Cart Flow to recover lost sign-ups, and a Win-Back Flow to re-engage past students. These automations helped maximize conversions and build long-term relationships with aspiring barbers.
